Why Do Most Designer Toys Suck So Badly?

Design critic Alexandra Lange goes shopping for the perfect kids toy--and finds so much design falls short.

Automoblox

It was perhaps the fifth or sixth time I found myself, flat on the floor, arm extended, sweeping a broom under the couch to try to retrieve the quarter-size wheels of my son's Automoblox Minis that I thought, "This is not a good design."

Everything about them looked great. Automoblox share the traits of many toys sold at Giggle, the MoMA Design Store, and the overpriced kids boutique...

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Published on May 21, 2010 16:14
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