Can't Stand the Heat ARCs!!!

Got my box of Advanced Reading Copies (ARCs) for Can't Stand the Heat last night, and screamed the house down. I'm so happy with them! They are gorgeous, full color covers and inside--omg, inside, it looks like a REAL BOOK! Thrills and chills over here today. Which is great, because the adrenaline from this will propel me through the rest of my page proofs. Ugh!

What are some ways you've heard of/thought of for using ARC's? I know some people give them away as contest prizes, and a portion of the