Smart, Personalised Book Marketing: Why Didn’t I Think of That?
I am marketing resistant. I have studied it, worked in the area and can see through most techniques like glass. So when something original comes along, it catches my eye. In this case, it was awhile before I cottoned on to the fact I was being marketed to. It was so much fun: and genuine, friendly contact.
One of my favourite Tweet pals is Eric Kobb Miller. Frequently I get these great rhymes sent to me as a toast, and it’s become my personal challenge to answer them in rhyme (which I stink at. I am a lousy poet, and boy, do I know it!)
I noticed that Eric sends these out to a number of people, and thought, “how great.” That’s obviously his thing. He replies back. I look for his contact as it brightens my day. Then I clicked on his blog link and got quite a surprise. My favourite toasts were book promotions. As I said above, I am normally immune to marketing. Eric really impressed me on this one… His tweets back up his books: and his books are as great as his tweets!
Lydia agrees with me: “I laughed harder in the first ten pages of this book than I can honestly recall laughing at any other book before. But there’s more to it than laughter…real poignancy unfolds in this book with a thin, delicate thread of comedy running throughout. I’m looking forward to more work from this author, whose whimsical prose and excellent delivery are but a promise of more to come.”
We’re all struggling to find new ways to market books. It’s a tough market and it is flooded. Finding our own voice and standing out in the crowd is not easy, but Eric has done it with grace, friendliness and persistence! Those last two are the key ingredients.
So please, check out Eric’s feed and his books, say hello, send him a toast and learn from his great example. There are new ways of putting your work out there. You just need to be yourself to find them.
Eric on Twitter: https://twitter.com/SpitToonsSaloon
Author Site / Blog: http://spittoonssaloon.blogspot.com.au
Buy Eric’s books: http://www.amazon.com and http://productsearch.barnesandnoble.com
This blog post by Cate Russell-Cole is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. You are free to share and adapt it.
Filed under: Writing Resources Tagged: Amazon, Barnes and Noble, book marketing, contact, content marketing, ebook, Eric Kobb Miller, friendship, humour, inspiration, originality, persistence, promotion, role model, Twitter, writer, writing
