Another way to think about marketing

Joanna Penn has a guest post over on David Gaughran’s blog that went up yesterday about marketing myths. Several of the myths I was already aware of (“If I get a traditional book deal, I won’t have to deal with marketing” — known that one for a long time, having been traditionally published *g*). But myth #2 really got me thinking:

MYTH 2: Marketing is scammy, sucky and awful and I’m not the type of person who can do it anyway

It’s time to reframe marketing.

Think of it this way instead. Market...