Yesterday the London 2012 Olympics, owners of what may be the most widely panned logo in history, revealed yet another frightening piece of their fragmented branding puzzle: Olympic mascots Mandeville and Wenlock. As the legend goes, the cycloptic blobs were created from the last two drops of British steel used for the
London 2012 Olympic Stadium (they built that thing with steel drops?). "That's why we're so shiny," they say on their Web site," reflecting the
people, places and things we...
Published on May 20, 2010 11:14