Abracadabra Moments, the Opening Line You Should Never Use, and 10 More Ways to Sell Ideas

A good idea can only become great if you've got the skills to sell it. We asked Sam Harrison, a speaker and writer on creativity-related topics, for a how-to in this excerpt from his latest book IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients and Other Decision Makers.

1. "If they feel they birthed it, they can't kill it." David Schimmel touts this tenet at And Partners, his New York design firm. "If you truly collaborate with your clients and let them take credit for...