Entreprenetics: Trust Your Instinct

In soccer I was an instinctive player. I trusted my instinct to dribble around players—and if you asked me how I did it after the game, I couldn’t tell you. There were times where I wouldn’t even recall what I did or how I did it. When you rely on your instincts in sports or business, magic happens. Great innovators throughout history used their instincts to generate disruptive ideas. Henry Ford was one of them but he wasn’t alone.

Instincts enable you to develop super hits—the kinds of super...