Why The Conversation Prism Misses the Boat on Influence

Recently, Altimeter analyst Brian Solis released the fourth iteration of the Conversation Prism, a visual representation of where the social web stands today.

As part of this update the prism included influence, in a nod to how key this area of social media has become for today’s businesses, in both goals and tactics. Unfortunately, like many other examples, the influence part of the prism misses an opportunity to move beyond the obvious and really discuss where influence is going.

By primarily...