Domino’s Proves You Can Simultaneously Have Great Advertising And Bad Marketing

Great advertising appeals to emotions. In the world of marketing pizza, this usually leads to some new “innovation” in pizza making that might induce cravings and cause people at home to pick up the phone and place an order for delivery. The formula is so time tested, that the latest series of ads from Pizza Hut follows the cliche perfectly … promising a new line of flat bread pizzas with “brick oven flavor” (odd since most Pizza Huts don’t actually have a brick oven).

For a few years now, Dom...