Who is easily manipulated?

Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person's long-term best interest. 

The easiest people to manipulate are those that don't demand a lot of information, are open to messages from authority figures and are willing to make decisions on a hunch, particularly if there's a promise of short-term gains.

If you want to focus on the short run and sell something, get a vote or gather a...