How a Photo From Africa Inspired Me to Make a Purchase From Austin

Every day I teach companies and organizations the importance of content. I explain to them that you never know when something might drive a sale.

Every day I also get asked how to measure the ROI of content and social media. For years I’ve explained that while you can measure many things, there are many aspects of this world that you can not measure unless you are set up to do so.

That is the story I want to tell you today.

Esther Havens is a humanitarian photographer. Her work is breath taking...