When "Seeing the Forest and the Trees" Leads to a Trillion Dollar Question

If you've read my previous articles you already know I have a tendency to misquote old sayings. But sayings like, “You can’t see the forest through the trees,” is not one of them.

A Business Insider article, Top Facebook Product Bolts, discussed why Gokul Rajaram left Facebook for Square. Gokul was in charge of developing the advertising product that billion of users see on their Facebook pages. I am sure you are one of them. How can you miss the ads? What is amazing is that the Facebook ad pr...