How To Make Toby Keith’s Favorite Sandwich
Toby Keith‘s restaurant chain, I Love This Bar And Grill, generates a significant chunk of his annual income–about $12 million of his $65 million in the past year, FORBES estimates.
The best-selling item? The fried bologna sandwich, Keith’s favorite. We traveled to Oklahoma to interview the King of Country and figure out the secrets behind his snack. See the video below.
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Zack O'Malley Greenburg—a Jay-Z biographer and former Forbes editor—writes on the intersection of music, media and money.
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