How Important is Branding to an Unpublished Author or Published Author?

Branding, we’ve all heard of it. Products such as Tide with the large orange bottle, McDonald’s and those unforgettable golden arches, and then there is Chili’s and the green jalapeno pepper, to name a few. These and many more can be found in nearly every town, on TV, and on the web. Each of them … Continue reading »