To be (yourself) or not to be (yourself). Pen names are the question.

Okay there are several schools of though on this one. The first is that it’s a waste of time and likely to result in terminal confusion for you and your readership.

Social media is the necessary evil we all have to face in order to get our work known.

In the past–getting your work known involved promotion from the publisher.

Now, we have the power to build platforms ourselves. So if you write under more than one name, isn’t it just twice or three times the effort? Let me just climb up there on t...