Repackaging the Promise of the Social Semantic Web

I recently read Robert Scoble's blog post, Privacy Reboot Needed. He makes a compelling case for the possible benefits accrued to each Web citizen that volunteers to expose their entire activity stream–across their various social networks–for all to see.

However, there is one comment that Robert makes at the end of his piece that demonstrates that we in the Social Semantic Web space have a ways to go to get our message across. He states that:

If Facebook wants to be trusted it must make a...