Glad there are no stupid questions

Yay for me, I succesfully upgraded from Leopard to Snow Leopard and from CS4 to CS5. Then I futzed around with typesetting an ebook--for a really long time because Indesign was kinda different. And I went for the magical "export to epub" command, only to discover that the epub file it made sucked. Okay, no problem. I futzed some more. It still sucked. I decided there had to be a better way, downloaded the freeware eCub and played with that, decided that while it make a pretty nice epub file, ...