A Title Is Only a Few Words

But, at least for a blog post, that may mean the difference between clicking a link and ignoring it.

A title or headline must grab interest in a few words, make the reader or listener pay attention for what comes afterward, and be descriptive of what comes afterward. So, no, we can't just type in all caps "REALLY COOL STUFF AHEAD" and expect anyone to read it. Bummer.

Some words might incite interest, like "free." If you use that method you'd better provide something free, though. And some...