How Sony Destroyed Microsoft in the Video Game Marketing Wars

There’s also been a healthy rivalry between video game consoles, especially between Sony and Microsoft. The heavyweight championship bout between these giants is at one of the video game world’s most important events: E3.

Microsoft fumbled with their announcement of a new system, the Xbox One, confusing gamers with convoluted used game policies (essentially, you can’t lend your games to a friend unless you meet certain criteria), the claim of it being this generation’s “VCR” or entertainment h...