Don Quijote Didn't Ship

Don Quijote Didn't Ship:

Seth Godin:

I know, I know, I'm supposed to be the guy who says, "go for it!" but the fact is, most of the time the choice to take on impossible odds, to challenge the entrenched monopolist is the work of the lizard brain. After all, if you dream the impossible dream and go after the thing that can't possibly work, you don't have to worry about being criticized, you don't have to worry about the responsibility of shipping or serving your customers. After all, it was...