The Importance of a First Impression

Making a great first impression is imperative to becoming an influential leader. The ancient Greeks spent a lot of time thinking and writing about the effect of one personality on another. They broke down the process of communication into three parts, which they called ethos, pathos and logos.

The ethos of communication is defined as the ethical part. This revolves around the person you really are and, more important, the person you are perceived to be. If you are in sales or business, the way...