How to Use Pinterest to Highlight Your Company
Pinterest can effectively be used to showcase your company’s caring, “human” side.
Sometimes companies appear to be all about business – an all work, no play scenario. By now, most people know that customer engagement is a key factor in customer retention, and not allowing your company’s personality to show can be detrimental to its success.
Showing off the heart of the company is simple – document the “less corporate” things by putting them on Pinterest. Here are three ways to use Pinterest to showcase your company’s personality and heart:
#1 Pin Pictures of Employees Serving the Community
If your company has at least a few employees, it is likely that one of them does some volunteer work. Find out how your employees like helping the community, and ask to take photos of them in action.
A good example is Randstad Sourceright US Careers’ board “Community Support”, shown below, which showcases employees volunteering at various charity events. Remember, to maintain a great board, you must continually pin pictures to it to keep your Pinterest followers engaged.
Randstad Sourceright US Careers shows off its community support by pinning photos on Pinterest.
#2 Display the Office Life
If your employees are happy, and have a sense of humour, showing off the “office” life will be easy. No, these are not photos of your employees sitting at their desks while typing away at a computer. These are pictures of your employees bringing in a birthday cake for the intern, or engaging with others at events. Even simpler, but just as important, moments can show off how fantastic your employees are, such as a group photo at the end of the day on a Friday.
The best part about this is that you can use your imagination! Pin anything that shows that you and your employees are real human beings and have a personality. Check out Startup America’s boards for great examples of their employees in action at various events.
#3 Have Fun Boards Too
When companies only pin pictures of their products, they’re page looks boring. Avoid this by showing off your entertaining and funny side!
A fun board has pins that showcase humour related to your company and industry. For example, if you have a marketing company, a fun board may be titled “Marketing Gone Wrong” and could showcase pictures of funny advertisements that didn’t do so well; or check out the Anaheim Ducks’ “Hockey E-Cards” board for an example of an organization using humour to engage with their fans by pinning photos such as the one below.
Anaheim Ducks pins plenty of hockey humour on their board “Hockey E-Cards”.
Share Your Goods
It is always good to have separate boards with specific titles, but you also have to continually pin to the boards – don’t pin 10 photos at one time and then forget about it! Also, remember to not be too serious; avoid controversial pins about politics, drugs, etc. Your Pinterest page should showcase you, and your employees, as hard-working, community helpers with great personalities. Lastly, share your pins on other social media networks as well! This creates consistency among all of your company’s profiles.
Author: Sabreena Thouli
What other ways do you use Pinterest to showcase your company/organization?
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