Top 5 Mistakes Colleges Make with Social Media Marketing

It fascinates me to end that while most colleges offer classes and/or degrees in business, very few of the organizations are actually practicing what they teach. If anything, colleges should provide the very model of how to conduct business online. Unfortunately, due to limited resources and the disconnect between faculty and staff, this is not the case. What I often find is that colleges are behind the curve when it comes to digital marketing, design, and especially social media.

Currently, I...