When we get our photo taken, we say "Cheese". The Spanish have another food related word for photos - "Patatas", (potatoes). Presumably, the formation of the word cheese puts our mouth in a smiley shape and shows our teeth. So what were they thinking with patatas?
For more creative translations, check out my romantic comedy, Loosely Translated, where a Spanish translator meets the author of the awful detective series that she has "improved". If that sounds like your cup of tea, buy me a couple of beers - that's about how much the book costs, and you'll get that warm, fuzzy feeling of helping out an indie author. Cheers!
Loosely Translated at Amazon.com