The importance of starting from Why

Here is a good recent TEDx Talk that was delivered simply and effectively with nothing but a flip chart and a pen for visuals. The idea that the presenter Simon Sinek was talking about is very simple and not really new perhaps. But it's always good to get a reminder of what is important. I could quibble over some things in the talk — Apple's success (now) is of course more complex than he implies — but the essence of what Simon expresses concerning the importance of Why is quite true. I'm...