How to Get More Followers on Facebook, Twitter, and YouTube

If you are asking how to get more followers, you’re asking the wrong question.

If you are measuring your social influence, the effectiveness of your marketing campaigns, or your brand’s reach based on the number of fans that you have on a particular social media site, you’re looking at the wrong metrics.

Anyone can buy followers, but buying followers is a bad idea. This isn’t like the days of Myspace where people get impressed with your “friend count.” Most people know that the number of follow...