Your Photo Should Demonstrate That You Are One With Your Target Market

The only episode of the television show "Curb Your Enthusiasm" that I saw involved an estate planning attorney whose client came to the office on casual Friday when the attorney was wearing a casual shirt and pants. The client was shocked at the lawyer's appearance. The lawyer explained that it was casual Friday, and if the client returned on Monday he would find the lawyer dressed in a suit and tie.

The client turned and walked out of the office. He didn't want an estate planning...