When I started the Buttonwood Center for Investor Education, my but original concept was that I would tell novice 401(k) investors about the advantages of index funds and be done with it. But, as I come in contact with more and more people I am coming to the realization that this is not about an event, but rather about a process. As an educator, I’m talking to a more diverse group of people than I was when I was a financial professional. The first step in working with this new population is t...
Published on May 28, 2013 12:41