Coca-Cola is about to light the rocket beneath a project that may, with luck, slightly reinvent the brand for the 21st Century: It's ready to take its amazing Freestyle drinks makers mainstream, with 104 user-controlled flavors.
We've mentioned the Coke Freestyle device several times before--it's hard not to as it's so innovative, and involves cooperation from some seriously big names in design (Pininfarina and Dean Kamen to name but two.) The device is essentially a ground-up reinvention of...
Published on May 10, 2010 10:50