Less Bad Does Not Equal Good: Seventh Generation CEO Jeffrey Hollender

Suddenly it's very clear why going public wasn't the best idea for outspoken CEO Jeffrey Hollender.

"I don't think the consumer should always decide," Hollender said at Fast Company's Innovation Uncensored event April 21 in New York City. "I also think that we as a society have confused 'less bad' with 'good.' As much as I like Seventh Generation products, and I think they're great, they are less bad. All of our products create CO2 emissions. They create garbage, They use natural resources...