Free Beer Not as Good as It Sounds--Unless You're Pregnant

Kirin's Free beer (as opposed to free beer: that would obviously bankrupt the company PDQ) is a non-alcoholic lager with an interesting marketing campaign attached. Launched last month, the TV spot is filled with young, expectant mothers hanging out in a playground and drinking cans of the amber nectar. The ad was spotted last month by Lisa Katayama, who writes the TokyoMango blog, and she posted the video for all to see.

Said vid, however, has been pulled from YouTube by Kirin (second...