Why Diminishing the Benefits of Slacktivism Isn’t A Great Idea

Over on Facebook, my friend Gini Dietrich posted a question about trying to locate an image, used by a non-profit organization in a new campaign.

The image in question is the one below.

The messaging behind the campaign is simple – while Liking unicef.se (unicef Sweden) on Facebook is all well and good, and they certainly wouldn’t discourage that, it costs money to actually carry out the work unicef and other non-profits do every day of the week.

That makes sense.

What doesn’t make sense is poten...