Unspoken Rules of Social Media

Ever see someone completely out of place trying to fit in? That is the set up for most comedies: the standard fish out-of-water scenario where someone is obviously out of their realm. If you look at online marketing, you won’t have to go very far before you see this happening.

Social media has its own unspoken code of honor. In fact, most sites have their own inside jokes, memes, cultural norms, language, and practices. Some jump into the water and sink right to the bottom. Others look to soci...