Startupmentals: Outsource What You Know

Image: The cowbird outsources an egg to a finch nest.

One startup saying goes, “Outsource what you don’t know.” I’ve done that plenty of times as a startup entrepreneur and investor. However, if you want to increase your startup speed, you should “outsource what you know.” When you outsource what you know, you can focus on the unknown variables of what you don’t know.

There are two approaches to outsourcing what you know. First, you can outsource what you know by bringing people inside your fou...