Brand Reputation And Why All PR Actually Is Good PR (Unless You’re Already Famous)

Lots of people who don’t work in public relations will tell you that “all PR is good PR.” In other words, if people are talking about you – it doesn’t matter what they are saying. Then there are those who are in the profession who will usually tell you the exact opposite … that PR can be positive or negative and you need to focus on improving your reputation above all else. Who is right?

The problem is, they both are … in the right situation.

The Challenge of Obscurity

If you are trying to launc...