Becoming a bus company

We all have a vision of the typical bus company, slowly moving people from place to place, going through the motions and showing a lot of fatigue.

Some of the elements that make an organization feel like a bus company:

Aging equipment in need of a functional and design refresh

Tired staff, punching the time clock

By the book mentality, with no room for humanity or initiative

Treating all customers the same (poorly) and knowing (and caring) little or nothing about them

Acting like a...