Creating Engaging Spaces for Engaging Ideas at the d.school's Beta Trade Show

Last week, we saw how the Stanford d.school's new building was designed for innovation. This week, how the school converted into a trade show to give students an opportunity to showcase--and sell--their ideas.

We are two computer science graduate students developing an interactive news reading application for the iPad. To set up our Beta Trade Show booth, our first thought--as geeks--was, "Let's get like 10 iPads and lots of tables. People can stand and play with our application."

Spending...