A Pessimistic Customer Emails Me About The “Pavement Pizza” Book

I saved this email from December 2011 because I love how passionate our collectors are and yet this email might be one of the more pessimistic messages I’ve ever received after a production update:

Hi Folks,

I do not normally do this, but I just saw what you are proposing as the covers for this book.

I am very disappointed. It will devalue the book, it literally looks like pavement pizza, I’m going to cry, I buy these books because they are usually works of art, but this …

Can you go back to the...