3 Broad Impacts the Internet has made on Marketing

I was recently asked to profile three, broad ways the internet has impacted marketing. Here’s my take on it:

The Internet has transformed marketing in a number of ways.Three of the greatest impacts include:

Consumers now have the power.Previously, brands had all of the control in terms of messaging. However, with the Internet (“Web 2.0″), that power has shifted back to users. Today, consumers can have conversations about brands, whether the organizations are involved or not. Social media has le...