Making the Most Out of Kickstarter: How Do I Land?

The “crowd-funding” website Kickstarter can be used for a lot of things. For example, Rob Thomas, creator of the cancelled TV show Veronica Mars, raised enough money this spring (more than $3.5 million) to make a follow-up movie.

Or it could be used to fund expensive, elaborate pranks. Last January, comedian Kurt Braunohler (best known as the host of IFC’s Bunk) put up a plea on Kickstarter to raise $4,000. Goal: to“hire a man in a plane to write stupid things with clouds in the sky.” In other words, to skywrite jokes.

Braunohler successfully raised $6,820—way more than his $4,000 target. And earlier this month he hired a skywriter, who wrote this amusing message in the skies over Los Angeles: HOW DO I LAND?