Standing out from the Crowd

In tough economic times it can be very tempting to market yourself as a generalist more than a specialist. After all, the more ways in which you can help prospective customers, the better chance there will be they will want to employ you. Isn't that right?



Perhaps not. In Networking with a Niche in February I talked about how having a clearly defined niche can help you network more effectively. That was illustrated to me today.



I received an email yesterday with information about a company ...