Is It Worth it?
In yesterday’s blogpost I mentioned a Fast Company article regarding the idea of trying to re-brand self publishing as artisanal publishing, but there was an interesting note at the end regarding building a platform:
“It’s difficult to maintain the writing pace for a personal blog,” he says, “and only a small percentage of people who visit your blog will buy your book.”
Which lead me to ask myself, is blogging really worth it?
The truth is, I follow a lot of blogs, but I don’t necessarily read all the books by the authors who’s blogs I follow. Except…there are a few authors who’s blog I follow, who’s books I really do want to buy, and not just because the book sounds genuinely interesting. I think it’s about building a connection with an author. If a reader feels you’re approachable and that you’re always nice when they comment, and you’re able to build a connection with them then you may in fact find yourself with a new reader. Blogging to me, is about building a connection with my readers, sharing similar interests and if possible giving them greater insight into myself. It may not necessarily gain me readers, but it gives me the opportunity to share information about myself in ways that I otherwise wouldn’t be able to do. It gives me an outlet to write down thoughts that I otherwise might not share, and it gives readers an opportunity to see me, not just as a writer but as a human being. With the same problems and heartbreaks and all that jazz as anyone else. And maybe, just maybe, I will be able to connect with them on such a level that they will want to check out my book.
I have absolutely nothing to loose by blogging, it doesn’t cost anything and frankly it can be fun, trying to cultivate a daily blog where I talk about me, and as often as possible educate the masses has become an incredible learning opportunity for me. It’s taught me a lot about time management and figuring out how to build a sort of schedule (although admittedly there are times when I’m late or forgetful–nobody’s perfect). It’s also given me the opportunity to discover more about myself and who I am as an author. It’s a way to spread my brand and showcase what I’m made of, and if I ever actually had the foresight to do so, it would be a way to showcase some of my writing skills.
That said, I’m extremely curious what you all think… can blogging be about more than just attracting readers, or if you’re a writer is the possibility that blogging may just be a waste of time with little to show for it a deal breaker? Sound off in the comments below, or contact me via Twitter, Facebook, Tumblr or via my email at cultofracewood@gmail.com
