Apple's iAd Goes ViP, Leaving Google Behind the Velvet Ropes

Apple's new iAd platform is going to be a serious contender, newly leaked data shows. The company is so keen to beat its competition in the mobile advertising space that it's releasing a special paid analytics system that leverages iTunes data.

The news comes via TechCrunch, which has received inside information from a Quattro Wireless sales rep (Quattro is the mobile advertising platform Apple bought earlier this year). This makes the information extremely reliable, and the news itself even...