Mmm, Charcoal Roasted…Coffee?

Ooo, love that campfire-smoky, sizzle-licious, summer-grillin’ charcoal roast flavor…unless you’re talking about COFFEE. Do you think the namers of this product thought they were marrying the roasty goodness of arabica with the purifying effects of charcoal? Instead, they ended up with a product that tempts me somewhat less than a Frappucino Hot Dog.