How to Prioritize Conversion Rate Optimization Tests Using PIE

One of the most common questions I’m asked about conversion optimization is:

“How do I figure out where to test first?”

It’s a smart question to ask. You can’t test all pages at once. With limited time and resources to commit and, most importantly, limited traffic to allocate to each test, test prioritization is an important part of your conversion rate optimization plan.a.tooltip {outline:none;text-decoration:none; color:#000} a.tooltip c {min-height:30px; border:solid 2px #ccc; padding:5px;...