Can I ask to what degree advertisements factor into DC's profit margins vs. the book's sales alone? I know that ads at DC are rather expensive, with an estimated base readership rate of about 2200000, hence the cancellation point for sales. Considering tha

Wooh, boy.

No offense, Dagger, but this kind of stuff is why so many experts on the internet are so far off.

First, I just grabbed the closest book to me, the MOVEMENT #1. Do you know how many non-house and non-dc-related-media it had for ads? Four. It had four.

Everything else was either a house ad or a DC-related product.

People forget that the retailer takes half of the purchase price of every comic. And the distributor takes another huge chunk. And the creative team has to be paid.

The way you phrase this, it sounds like four pages at 66k, good deal, right?

I don’t know what the DC rates are for ads, I will take your word on it.

But that is for the entire DC line. It’s not per page, per book.

Most comics work on a slim profit margin. The hope is to make it up with trades, digital, and overseas sales, most of which do not feature ads at all.

They are not a huge factor.