Will Amazon Coins Last Long?

Will Amazon coins last long?

I don't have a clue. For those who don't know what Amazon coins are, you can read more about them here. I've been interested in these new Amazon coins since I heard Amazon issued 500 to each Kindle Fire customer. Not from an interested consumer's POV, but more from a business POV.

I doubt I'll ever use them. I use an iPad for everything now, even Kindle purchases, so I didn't get any freebies. And frankly, I don't want to be bothered with them at this poi...