We have been trained so well to associate the light bulb with insight and creative thinking that simply sitting under one can inspire, well, insight and creative thinking. That's the conclusion researchers at Tufts University came up with after putting students through a series of experiments under both a bare incandescent
25-watt light bulb and an overhead fluorescent light.
In the first experiment, researchers sat students down in front of a screen that flashed 10 words linked
with...
Published on May 05, 2010 15:17