The Joys of Marketing: Changing Human Behavior with Advertising

This morning I came up with an idea for a customer campaign I’ve been gnawing on this week. I was selling a product to a rather conservative industry. I wanted to come up with something fun and relevant that hit their pain points. Something interactive. Most of what I do at my day job is lead generation, but there’s some direct sales work, too.

When I finally hit on the idea, it was like a firework going off: sudden burst, then glorious comet tail of delirious excitement.

That’s when I know I’v...