Promotion Is Always Better Than Demotion
As I'm sure you remember, because I know for a fact you commit to memory every single word I write here, my lovely publisher Houghton Mifflin Harcourt (yes, the royalty check has arrived at my agent's, so my publisher is lovely once again) created survival kits as a way of promoting The Shade Of The Moon.
I got my survival kit a couple of weeks ago, but I've been too distracted to tell you about it. Here's what it looks like.
My favorite part was the Attention! Life As We Knew It Survival Kit enclosed! label on the outside box, which I put it into the bag, and then removed it for this photograph.
Scooter was considerably more interested in the color coordinated green whistle and flashlight.
It's been Scooter's life's dream to star in a revival of Anyone Can Whistle.
My lovely publisher sent the Survival Kit to independent bookstore owners as a way of announcing the upcoming publication of The Shade Of The Moon. I can only imagine their lovely reaction to this extremely lovely blog entry at Publishers Weekly about the the fabulously lovely survival kit. The reality is (or at least my reality is, and I don't think I'm alone with this reality), it's genuinely exciting to see promotion for you book. It takes time and effort and money on the publisher's part and I'm very grateful.
And Scooter thinks it's an excellent new toy!


My favorite part was the Attention! Life As We Knew It Survival Kit enclosed! label on the outside box, which I put it into the bag, and then removed it for this photograph.

Scooter was considerably more interested in the color coordinated green whistle and flashlight.


My lovely publisher sent the Survival Kit to independent bookstore owners as a way of announcing the upcoming publication of The Shade Of The Moon. I can only imagine their lovely reaction to this extremely lovely blog entry at Publishers Weekly about the the fabulously lovely survival kit. The reality is (or at least my reality is, and I don't think I'm alone with this reality), it's genuinely exciting to see promotion for you book. It takes time and effort and money on the publisher's part and I'm very grateful.

Published on May 14, 2013 15:32
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